The Svedka spot features LLM robots and synthetic people. Get ready for the Slopper Bowl?

Svedka’s famous robot character, gone from pop culture for nearly 13 years, has returned to the brand’s ad campaigns recently and will now appear in a Super Bowl commercial. The catch? Pretty much the whole spot has been created with AI.

The 30-second commercial features Fembot and her new companion, Brobot, as they dance in front of a group of human partiers while discovering Svedka products within their casing, in a video that was almost entirely prompted by AI instead of conventionally shot. The pair’s TikTok-y dance was selected from among a slew of user submissions as part of a contest (it was won by a 23-year-old Nashville native named Jessica Rizzardi), which puts the commercial at the nexus of more than just one tech-platform trend.

Svedka owner Sazerac is touting the spot as the first known Super Bowl ad created “primarily” through AI.

The Source: https://www.hollywoodreporter.com/business/digital/svedka-super-bowl-ad-ai-watch-1236493612/